Our history

  • 2016

    Lily Apparel Holdings, Inc. was established in the USA with a showroom covering 483-square-meters and employing 10 international staff, meanwhile Lily closed the year out with 700 stores in China and 68 overseas stores.

  • 2014

    Lily “BUSINESS SPACE” was established as a creative space for designers to come together and forge future fashion trends.

  • 2011

    Lily’s new flagship store, covering 500-square-meters, opened on Shanghai’s luxury shopping street, West Nanjing Road.

  • 2010

    The first Lily flagship store, covering 270-square-meters, opened on Shanghai’s exclusive shopping street, Huaihai Road.

  • 2006

    Lily won the new designer brand award at Milan Fashion week and was the first and only Chinese brand on display at CPD Düsseldorf.

  • 2005

    Lily launched their first international store in Paris, followed by stores in Saudi Arabia and Indonesia.

  • 2000

    Lily, the first female-focused clothing brand of the SHANGHAI SILK GROUP CO.LTD was launched and opened its first store in Shanghai.

  • 1949

    SHANGHAI SILK GROUP CO.LTD was established.